The International Iberoamerican University (UNIB) will organize, on October 28 at 5:00 p.m. (Puerto Rico), in the webinar "Workshop: Marketing and Communication in Projects," which will be given by Iñaki Iruleguy and Mauricio Soca.
The event is held in collaboration with the Iberoamerican University Foundation (FUNIBER), the European University of the Atlantic (UNEATLANTICO), and the International Iberoamerican University (UNINI-Mexico), Young Crew Argentina, Young Crew Uruguay, and Young Crew Paraguay.
In the webinar, associated with the International Project Congress (IPC), which will take place in November, it will be discussed the promotion of projects on the communication and marketing field.
In the world of project management, marketing and communication have been a fundamental part of project promotion. If we have to publicize a project or program, it is essential to define communication and marketing strategies first to help launch it. Knowing well these strategies to launch a project contributes to define objectives, to prioritize and, of course, to get more visibility. In addition, it will be mentioned the main stages and tools in the preparation of a Marketing Plan, as well as the basic principles to be taken into account in its development.
Iñaki Iruleguy is a Certified Public Accountant and holds a Master's Degree in Business Administration and Management. Mauricio Soca has a degree in Administration and currently works at the Department of Educational Research and Statistics of the Ministry of Education of Uruguay.
The conference is both free and accessible to all those interested in the topic, and it will be streamed live on YouTube. To consult the schedules, please, access this link. Registration is required in order to participate:
Webinar registration link "Workshop: Marketing and Communication in Projects"
The registration deadline is 24 hours before the webinar is scheduled to take place.