The International Iberoamerican University (UNINI Puerto Rico) will organize, on February 25, the webinar "Digital Marketing and Big Data: Meeting the future," which will be given by Alejandro Tapia (PhD in Advertising).
The webinar will address the importance of Digital Marketing and Big Data in the current situation, characterized by the need for a new remote business development model, to which companies must adapt, regardless their size.
The Internet and the information systems are essential for an effective marketing in this environment. It is at this point where the different online marketing modalities (websites, social media, email, etc.) meet Big Data. Big Data provides these modalities with the necessary tools for effective decision-making in each of the fields of action, based on their specificity and peculiarity.
The webinar is free and open to all those interested on the topic. To consult the schedules, please, access the following link.
Registration is required in order to participate:
Webinar registration link Digital Marketing and Big Data: Meeting the future.
The registration deadline is 24 hours before the webinar is scheduled to take place.