Master in Strategic Management with a specialty in Management

Master in Strategic Management with a specialty in Management
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Description

The objective of the program is to train professionals in the field and practice of strategic management, providing an executive point of view that allows them to assume their current and/or desired managerial positions or enhance their careers in the field of organizational consulting. The variety of optional modules that structure the program allows it to cover fields such as marketing, auditing, family businesses, tourism consultancy, integrated environmental management, quality and prevention of occupational risks, human resources and knowledge management, conflict resolution and mediation, as well as healthcare organizations.

The program is specifically aimed at professionals from the fields of engineering, social sciences, administration sciences, and management and economic sciences, among others. The Master in Strategic Management is an ideal complement for these professionals, enriching their knowledge in company and business strategy, updating their knowledge, and acquiring new skills to be aligned with the latest standards in strategic management.

  • Understand the strategic process of organizational management.
  • Assume responsibilities within the strategic management process.
  • Create proposals that integrate globalized and local processes when managing a business.
  • Provide training in strategic management in one of the program’s areas of study.

Learning Objectives

Competencies

  1. Provide education to train professionals—especially those from engineering, social sciences, administrative science, and management and economic sciences—in the field and in the practice of strategic management, providing an executive mindset necessary to excel in their current or desired roles or to launch a career in organizational consulting.
  2. Provide education in new or unfamiliar environments for students to apply the knowledge acquired, formulate judgments, make decisions, and solve problems while understanding the strategic process of organizational management, assuming a role in strategic management, and making proposals that integrate general and local business management processes.
  3. Provide scientific research tools that enable students to conduct research or produce creative work ethically, demonstrating mastery of the material.

Outcomes

At the end of the program, students will be able to:

  1. Design a strategic process based on organizational diagnosis and assessment for the development of objectives and selection of strategies.
  2. Analyze and explain the organizational environment to improve internal processes, including standards, regulations, certifications, and accreditations.
  3. Integrate administrative processes and information technologies (IT) for decision-making and conflict resolution.
  4. Create a business marketing mix and propose a market research design.
  5. Analyze and apply conflict-resolution techniques and human resources knowledge for effective management of the work environment and human resources development.
  6. Design strategies for continuous improvement in the operations that influence the competitiveness and feasibility of the company.
  7. Identify roles, approaches, and practices to manage different business sizes and purposes, applying management accounting as a method for making financial decisions that help maximize business economics.
  8. Manage administrative and leadership skills, maintaining honest and transparent management principles in the achievement of objectives.

Who Should Apply

The proposed training methodology—combined with the clarity, breadth, and didactic nature of the context design—allows this master’s degree to be aimed at professionals who have ventured into or wish to enter the field of administration, management, or business leadership, without prior training in this field or who lack a comprehensive vision of strategic management. This master’s degree is aimed at professionals from the fields of engineering, social sciences, administration and management sciences, economics, and bachelor’s degrees, among others.

Duration

The program must be completed within 24 months. The following is the credit structure of the Master in Management with a Specialty in Management

General education: minimum 9 credits

Required: 13 credits

Electives: minimum 19 credits

Structure

MASTER IN STRATEGIC MANAGEMENT WITH A SPECIALTY IN MANAGEMENT
  CODE SUBJECT PREREQUISITES CREDITS
GENERAL EDUCATION
TR026 Business Administration and Management N/A 3
DD002 Management and Cost Control N/A 2
TR047 Financial Management N/A 3
DD004 Marketing N/A 3
DD152 Economy N/A 2
DD118 Basic Statistics N/A 2
DD120 Financial Mathematics N/A 1
DD124 Management Accounting N/A 2
TR046 Strategic Management of Human Resources N/A 2
DD040 Conflict Resolution and Negotiation Techniques N/A 2
DD032 Performance Evaluation and Management by Competencies N/A 2
TR024 Management Techniques and Organizational Leadership N/A 2
DD090 Business Ethics and Corporate Social Responsibilities N/A 3
DD041 Management Techniques for Work Teams N/A 2
DD076 Management without Distances N/A 1
DD026 Virtual Environments of Collaborative Work N/A 1
DD042 Time Management and Conducting Meetings N/A 2
DD043 Stress and Burnout N/A 2
DD044 Public Speaking Techniques N/A 1
IP082 Quality Management: ISO 9001 N/A 3
DD133 Occupational Risk Prevention: OHSAS 18001 N/A 2
MA098 Environmental Management. ISO 14001 N/A 3
DD012 Management and Administration of Operations N/A 2
DD013 Logistics N/A 2
DD014 Strategic Planning and Management N/A 3
TR038 Project Planning and Management N/A 3
TI013 Reengineering, Strategy, and Management of Systems and ICT N/A 3
TI025 E-business and its Integration with Corporate Management Systems N/A 3
TI017 Integration of Business Management Systems N/A 5
DD162 Marketing Strategy Development N/A 2
TI030 Network Security and Management N/A 3
TI011 Society of Change and Information N/A 3
DD068 Knowledge Management and Organizational Learning N/A 2
TI004/DD163 International Marketing and Commerce N/A 4
TI014 Electronic Marketing and Commerce N/A 4
TI023 Study and Case Resolution (I, II, III) N/A 10
DD372 Organizational Leadership and Coaching N/A 5
ELECTIVES OPTATIVE MODULE - MARKETING
DD159 Introduction to the New Marketing N/A 2
DD160 Market Research N/A 2
DD161 Consumer-buyer Behavior N/A 2
DD164 Relational Marketing N/A 2
DD165 Marketing Audits N/A 1
DD166 Product Management and Brand Policies N/A 3
DD167 Price Management Policies N/A 3
DD168 Distribution Management Policies N/A 3
DD169 Communication Management Policies N/A 3
DD170 Service Marketing N/A 2
DD171 Control and Marketing Plan N/A 2
OPTATIVE MODULE - AUDITING
DD153 Financial Valuation for IAS N/A 2
DD122 International Accounting Standards N/A 4.5
DD121 International Taxation and Financing N/A 1.5
DD123 Financial Statement Analysis N/A 2
DD128 Administration and Planning of Audits N/A 1
DD154 Internal Control N/A 2
DD155 Documentation, Testing, and Auditing Risks N/A 2
DD130 Auditing Procedures by Area N/A 5
DD131 Auditing Reports N/A 1
DD119 Statistical Sampling N/A 2
DD125 Total Quality Costs N/A 2
DD126 Budget and Public Accounting N/A 3
OPTATIVE MODULE - TOURISM CONSULTING
TR043 Tourism Foundations N/A 3
TR037 IT in the Tourism Industry N/A 4
TR022 Hotel Business Management N/A 4.5
TR023 Food and Drinks Management N/A 4.5
TR027 Cultural Heritage and Tourism N/A 3
TR008 Territory as a Tourist Resource N/A 3
TR028 Environmental Impacts on Tourism Activities N/A 3
TR030 Rural Tourism and Sustainable Development N/A 3
TR031 Alternative Tourism and Ecotourism N/A 3
TR036 Strategy and Tourism Businesses on the Internet N/A 3
TR049 Quantitative Analysis of Tourism N/A 4
OPTATIVE MODULE – FAMILY BUSINESSES
DD108 Family Business Concepts and Characteristics N/A 2
DD109 Succession and Continuity in Family Business N/A 2
DD110 The Systematic Focus Applied to Conflict in Family Businesses N/A 2
DD111 Professionalization of Family Business N/A 2
DD112 Government Structures and Bodies N/A 2
DD113 The Family Protocol N/A 2
DD114 Property Management in Family Businesses N/A 1
DD115 Key Factors for Success in the Family Business N/A 1
DD116 Creation and Internationalization of Family Businesses N/A 2
DD143 Basic Legal Aspects of the Family Business N/A 3
OPTATIVE MODULE - INTEGRATED MANAGEMENT OF THE ENVIRONMENT, QUALITY, AND OCCUPATIONAL RISK PREVENTION
IP059 Fundamentals in Labor Risk Prevention N/A 2
IP060 Workplace Security N/A 4
IP003 Workplace Hygiene N/A 5
IP062 Ergonomics N/A 3
IP071 Applied Social Psychology N/A 2
IP078 Background and Actual Situation of Integrated Management N/A 3
IP9001 Introduction and Fundaments of Integrated Management Systems N/A 2
IP9002 Advantages and Difficulties of the Integration of Systems, Grades, Modes, and Integration System Models N/A 3
IP9003 Integration of Management Systems Based on Standards and Processes N/A 2
IP9004 Implementation of the Integrated Management System N/A 2
IP051 Water Management: Basic Principles N/A 5
IP052 Basic Waste Management N/A 3
IP053 Atmospheric Contamination Treatment N/A 5
IP054 Treatment of Contaminated Soils N/A 4
IP002 Workplace Security N/A 7
IP076 Workplace Hygiene N/A 7
IP073 Ergonomics and Applied Psychology N/A 7
IP064 Training and Communication N/A 1
IP004 Occupational Health N/A 2
OPTATIVE MODULE – HEALTHCARE ORGANIZATIONS
DD1004 Health Economy N/A 5
DD1007 Health Planning N/A 4
DD1008 Health Services Management N/A 3
DD1009 Health Marketing N/A 3
DD1010 Assistance Quality and Patient Security N/A 4
DD1012 Health Systems N/A 4
DD1013 Clinical Epidemiology N/A 5
DD1014 Biostatistics N/A 5
OPTATIVE MODULE – HUMAN RESOURCES AND KNOWLEDGE MANAGEMENT
DD022 Organizational Structure and Change N/A 2
DD024 Organizational Culture and Climate N/A 2
DD030 Position Analysis, Sescription and Value N/A 2
DD031 Recruitment, Selection, and Promotion N/A 2
DD034 Training and Career Plans N/A 2
DD033 Compensations and Incentives N/A 2
DD036 Human Resources Audit N/A 1
DD039 Interpersonal Communication Technique N/A 1
DD045 Emotional Intelligence N/A 1
DD046 Personal Marketing N/A 1
DD047 Intellectual Capital N/A 1
DD048 Quality as a Management Tool for Human Resources N/A 1
DD049 Neurolinguistic Programming (NLP) N/A 1
OPTATIVE MODULE – CONFLICT RESOLUTION AND MEDIATION
DD091/DD092 Conflict Theory N/A 5
DD093/DD094 Emotion, Communication, and Conflict N/A 4
DD138 Conflict Resolution/Transformation Principles and Processes N/A 5
DD097/DD098 Mediation N/A 4
DD099 National and International Legislation on Mediation and Other Conflict Resolution Procedures N/A 3
DD100 Conflict Resolution/Transformation in the School N/A 2
DD101 Conflict Resolution/Transformation in the Family N/A 2
DD102 Conflict Resolution/Transformation in the Community N/A 2
DD103 Conflict Resolution/Transformation in the Organization N/A 2
DD104 Conflict Resolution/Transformation in Corrections N/A 2
DD105 Conflict Resolution/Transformation in the Health Field N/A 1
DD106 International Conflict Resolution/Transformation N/A 2
DD107 Online Dispute Resolution (ODR) N/A 1
REQUIRED THESIS
FP092 Methodology of Scientific Research N/A 3
  TFC N/A 10
TOTAL 66

Diagram

Schedule

Optative Modules

optional-mosule-conflict-resolution-and-meadiation

optional-module-humen-resources-and-knowledge-management

optional-module-family-businesses

optional-module-audit

optional-module-integrated-management-of-enviroment-quality-and-labor-risk-prevention

optional-module-tourism-consultancy

optional-module-marketing

optional-module-health-organizations

Optative Modules

The program offers different optative modules focusing on specific areas relevant to strategic management professionals:

This module brings together the fundamental concepts related to people management and leadership in the 21st century within the framework of integrated organizational management and the different processes and tools useful for its effective implementation.

OPTATIVE MODULE – HUMAN RESOURCES AND KNOWLEDGE MANAGEMENT
DD022 Organizational Structure and Change N/A 2 30
DD024 Organizational Culture and Climate N/A 2 30
DD030 Position Analysis, Description, and Value N/A 2 30
DD031 Recruitment, Selection, and Promotion N/A 2 30
DD034 Training and Career Plans N/A 2 30
DD033 Compensations and Incentives N/A 2 30
DD036 Human Resources Audit N/A 1 15
DD039 Interpersonal Communication Technique N/A 1 15
DD045 Emotional Intelligence N/A 1 15
DD046 Personal Marketing N/A 1 15
DD047 Intellectual Capital N/A 1 15
DD048 Quality as a Management Tool for Human Resources N/A 1 15

This module is framed within the perspective of conflict studies. It offers participants an updated perspective on theoretical knowledge of conflict and develops skills and abilities in the different techniques of conflict/dispute resolution/transformation.

OPTATIVE MODULE – CONFLICT RESOLUTION AND MEDIATION
DD091/DD092 Conflict Theory N/A 5 75
DD093/DD094 Emotion, Communication and Conflict N/A 4 60
DD138 Conflict Resolution/Transformation Principles and Processes N/A 5 75
DD097/DD098 Mediation N/A 4 60
DD099 National and International Legislation on Mediation and Other Conflict Resolution Procedures N/A 3 45
DD100 Conflict Resolution/Transformation in the School N/A 2 30
DD101 Conflict Resolution/Transformation in the Family N/A 2 30
DD102 Conflict Resolution/Transformation in the Community N/A 2 30
DD103 Conflict Resolution/Transformation in the Organization N/A 2 30
DD104 Conflict Resolution/Transformation in Corrections N/A 2 30
DD105 Conflict Resolution/Transformation in the Health Field N/A 1 15
DD106 International Conflict Resolution/Transformation N/A 2 30

This program covers the basic concepts associated with the management and administration of family businesses, as well as the different processes and useful tools for their effective leadership.

OPTATIVE MODULE – FAMILY BUSINESSES
DD108 Family Business Concepts and Characteristics N/A 2 30
DD109 Succession and Continuity in Family Business N/A 2 30
DD110 The Systematic Focus Applied to Conflict in Family Businesses N/A 2 30
DD111 Professionalization of Family Business N/A 2 30
DD112 Government Structures and Bodies N/A 2 30
DD113 The Family Protocol N/A 2 30
DD114 Property Management in Family Businesses N/A 1 15
DD115 Key Factors for Success in the Family Business N/A 1 15
DD116 Creation and Internationalization of Family Businesses N/A 2 30
DD143 Basic Legal Aspects of the Family Business N/A 3 45

Auditing orientation provides first-rate training, reinforced by theory, based on the experience of auditing and consulting companies and multinationals with excellent theoretical and practical foundations.

OPTATIVE MODULE - AUDIT
DD153 Financial Valuation for IAS N/A 2 30
DD122 International Accounting Standards N/A 4.5 67.5
DD121 International Taxation and Financing N/A 1.5 22.5
DD123 Financial Statement Analysis N/A 2 30
DD128 Administration and Planning of Audits N/A 1 15
DD154 Internal Control N/A 2 30
DD155 Documentation, Testing, and Auditing Risks N/A 2 30
DD130 Auditing Procedures by Area N/A 5 75
DD131 Auditing Reports N/A 1 15
DD119 Statistical Sampling N/A 2 30
DD125 Total Quality Costs N/A 2 30
DD126 Budget and Public Accounting N/A 3 45

OPTATIVE MODULE - INTEGRATED MANAGEMENT OF THE ENVIRONMENT, QUALITY, AND OCCUPATIONAL RISK PREVENTION
IP059 Fundamentals in Labor Risk Prevention N/A 2 30
IP060 Workplace Security N/A 4 60
IP003 Workplace Hygiene N/A 5 75
IP062 Ergonomics N/A 3 45
IP071 Applied Social Psychology N/A 2 30
IP078 Background and Actual Situation of Integrated Management N/A 3 45
IP9001 Introduction and Fundaments of Integrated Management Systems N/A 2 30
IP9002 Advantages and Difficulties of the Integration of Systems, Grades, Modes, and Integration System Models N/A 3 45
IP9003 Integration of Management Systems Based on Standards and Processes N/A 2 30
IP9004 Implementation of the Integrated Management System N/A 2 30
IP051 Water Management: Basic Principles N/A 5 75
IP052 Basic Waste Management N/A 3 45
IP053 Atmospheric Contamination Treatment N/A 5 75
IP054 Treatment of Contaminated Soils N/A 4 60
IP002 Workplace Security N/A 7 105
IP076 Workplace Hygiene N/A 7 105
IP073 Ergonomics and Applied Psychology N/A 7 105
IP064 Training and Communication N/A 1 15
IP004 Occupational Health N/A 2 30

OPTATIVE MODULE - TOURISM CONSULTING
TR043 Tourism Foundations N/A 3 45
TR037 IT in the Tourism Industry N/A 4 60
TR022 Hotel Business Management N/A 4.5 67.5
TR023 Food and Drinks Management N/A 4.5 67.5
TR027 Cultural Heritage and Tourism N/A 3 45
TR008 Territory as a Tourist Resource N/A 3 45
TR028 Environmental Impacts on Tourism Activities N/A 3 45
TR030 Rural Tourism and Sustainable Development N/A 3 45
TR031 Alternative Tourism and Ecotourism N/A 3 45
TR036 Strategy and Tourism Businesses on the Internet N/A 3 45
TR049 Quantitative Analysis of Tourism N/A 4 60

This module integrates the fundamental concepts of 21st-century marketing thought and management within the framework of strategic direction. It employs an integrative approach across public and private, for-profit and non-profit organizations, covering the essential processes, techniques, and tools for effective management.

OPTATIVE MODULE - MARKETING
DD159 Introduction to the New Marketing N/A 2 30
DD160 Market Research N/A 2 30
DD161 Consumer-buyer Behavior N/A 2 30
DD164 Relational Marketing N/A 2 30
DD165 Marketing Audits N/A 1 15
DD166 Product Management and Brand Policies N/A 3 45
DD167 Price Management Policies N/A 3 45
DD168 Distribution Management Policies N/A 3 45
DD169 Communication Management Policies N/A 3 45
DD170 Service Marketing N/A 2 30
DD171 Control and Marketing Plan N/A 2 30

This optative module aims to provide comprehensive training with tools and concepts that enable professionals to make sound decisions in the management, administration, evaluation, and planning of the necessary processes to achieve institutional objectives. This is achieved through theoretical knowledge, practical case studies, and exercises that provide participants with a deeper understanding of the management of this type of organization.

OPTATIVE MODULE – HEALTHCARE ORGANIZATIONS
DD1004 Health Economy N/A 5 75
DD1007 Health Planning N/A 4 60
DD1008 Health Services Management N/A 3 45
DD1009 Health Marketing N/A 3 45
DD1010 Assistance Quality and Patient Security N/A 4 60
DD1012 Health Systems N/A 4 60
DD1013 Clinical Epidemiology N/A 5 75
DD1014 Biostatistics N/A 5 75

Degree

Once the subjects and master’s thesis are approved and all academic, administrative, and financial requirements have been met, the following degree will be issued:

MASTER’S DEGREE IN STRATEGIC MANAGEMENT WITH A SPECIALTY IN MANAGEMENT

Testimonials

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Departamento

Department of Innovation, Business, and New Technologies