The International Iberoamerican University (UNIB), will organize the webinar "Transmedia narrative and audiovisual production", which will be conducted by Matías Quinteros and moderated by Juliana Imoberdoff, on August 19 at 3:00 pm (Puerto Rico).
This webinar will cover concepts related to transmedia narrative and audiovisual production, starting from a conceptual approach to the analysis of its development in specific cases.
Transmedia storytelling is a rising communication strategy, capable of impacting multiple audiences due to its ability to generate different consumption alternatives of an audiovisual product, diversifying the narrative, but maintaining a complete sense of it. In an environment of increasing supply of audiovisual platforms and tools, transmedia storytelling is a very useful strategy for increasing the effectiveness of an audiovisual product.
Matías Quinteros has a degree in Social Communication, with orientation in Institutional Communication, and a master's degree in Communication, specializing in Audiovisual and Multimedia. He also has experience as a university teacher in Social Communication and Audiovisual Production subjects and is a tertiary level teacher in Communication subjects. He also works as an audiovisual producer participating in audiovisual projects in the province of Mendoza, Argentina.
The conference is both free and accessible to all those interested on the topic, and will be streamed live in each country on YouTube. Broadcasting schedules can be consulted at the following link.
Registration is required in order to participate:
Registration to the webinar "Transmedia storytelling and audiovisual production"
The registration deadline is 24 hours before the webinar is scheduled to take place.